Category: Digital Marketing
Beyond Theory
Digital Marketing
Engagement is overpowering following as the way to go and it’s been like that for a while. This impacted the way we boost posts as well. For medium through big accounts, boosting was a very safe investment into building a community.
Being creative is an ability. Like any other ability, we need to actively put it to the test so we can keep learning and growing. If you don't use it, you lose it!
Every marketer today is being told to "use AI." You should ask for campaign ideas, design insights, copies, calls to action, design workflows and automation, and even write your emails. But nobody seems to be asking the more important question: should you?