Beyond theory
Your B2B Email Marketing Strategy Is Probably Just Scheduling Emails
There's a big difference between sending emails and having a strategy. Sharpen your B2B email marketing strategy
Being creative is an ability. Like any other ability, we need to actively put it to the test so we can keep learning and growing. If you don't use it, you lose it!
The real skill isn't knowing the trend — it's seeing it early. On this article I'm gonna walk you through my own process and whats been working for me over and what changes have I adopted.
Key difference: Topic Trends = What's popular right now vs Predictive Content = What could become a Topic Trend
Every marketer today is being told to "use AI." You should ask for campaign ideas, design insights, copies, calls to action, design workflows and automation, and even write your emails. But nobody seems to be asking the more important question: should you?